Birkenstock Debuts First Paris Store to Kick Off European Expansion

Birkenstock is pushing ahead on its European expansion with the opening of its first company-owned store in Paris, France. The sandal maker on Saturday will open the doors to the newest store location, nestled in the heart of Paris’ historic Marais district. The two-floor, 130-square-meter store (about 426 square feet) was constructed with gypsum walls built upon the city’s natural ancient quarries and features cork and leather throughout the space, highlighting the materials found in a pair of Birkenstocks. The store also gives customers the chance to tangibly experience the benefits of the brand’s iconic footbed. Birkenstock’s new Paris store “We firmly believe in the power of physical retail,” said Birkenstock’s president of Europe Nico Bouyakhf in an interview with FN. “Our aim is to be wherever our customers are with our products.” According to Bouyakhf, the Paris store is Birkenstock’s first big step in its larger European expansion plan. Moving forward, Birkenstock plans to open more stores over the next few years in other major cities, within Europe and beyond. In its most recent second quarter, Birkenstock opened six new stores, which brought its total store count at the time to 57. Just last week, Birkenstock opened its sixth company-owned retail store in the

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