Inside Nike’s Massive New Singapore Store: Experiences for Women, Fitness Programming and Product Customization

Nike just expanded its brick-and-mortar footprint in Singapore in a major way. The athletic giant, in partnership with Middle East global retailer and distributor GMG, have opened Nike Orchard Road. The three-level store, located at 268 Orchard Road, spans 28,000 square feet. Nike confirmed via statement that this location is its largest mono-brand store in Asia, outside of China. “Nike Orchard Road is a response to the growing love Singaporeans have towards sports,” Sanjay Gangopadhyay, VP and GM of Nike Southeast Asia and India, said in a statement. “Whether you are running your first mile or your 100th, doing yoga or shooting a game-winning basketball shot, Nike Orchard brings the best of sport to the city and celebrates all forms of movement. It is our newest, biggest sport hub in the region where all athletes belong.” Inside, consumers will find Nike and Jordan Brand products for men, women and kids who are interested in performance, style and trends. Also, the store will feature Nike’s online-to-offline services and Nike-only digital experiences. An assortment of women’s products inside Nike Orchard Road.Courtesy of Nike Products for women inside Nike Orchard Road in Singapore.Courtesy of Nike Nike Orchard Road has a strong focus on the needs of women and

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