Marketing Plays: Mark Wahlberg’s Municipal Brand Signs New England Patriots Linebacker Matthew Judon + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. Nov. 2, 2023: Mark Wahlberg’s Municipal has signed its first official NFL partnership with New England Patriots linebacker Matthew Judon. According to the premium performance brand, the two plan to partner together on a multitude of charitable initiatives that support the local underserved Boston community, including a Turkey Drive and a Coat Drive in the holiday season. Along with the philanthropic initiatives in play, the partnership will feature Judon in Municipal attire both on and off the field, during training, and beyond. “As a fellow Boston native, this partnership holds a special place in my heart,” Wahlberg said in a statement. “Matthew and I share a deep connection to the Boston community, and our commitment to making a positive impact together is unwavering. Municipal has always stood for pushing boundaries and overcoming obstacles, and that’s exactly what Matthew embodies on the gridiron. We’re absolutely thrilled to welcome him to the Municipal family, and together, we’re primed to redefine comfort and style in the game.” Oct. 20,2023: Wolverine Boots is launching two University of Michigan branded boots

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