Coach’s sustainable Coachtopia label is bringing a burst of eco-friendliness to the holiday season, thanks to “The Summer I Turned Pretty” star Lola Tung — and the brand’s new mascot, Wasty. “I’m so excited to be able to bring Coachtopia’s origin story to life,” said Tung in a brand statement. “The character of Wasty speaks to my inner child, but also reminds us of the beautiful things we can create with waste when we think in a more circular way. The holidays are a cheerful and exciting time of the year, but I also think it’s important to be aware of our consumption and consider the ways we can all be more sustainable.” Coachtopia’s holiday 2023 campaign.Courtesy of Coach In the spirit of friendship during the holidays, the “Have A Wasty Holiday” film sees Wasty — a creature formed from patchwork pieces of Coach textiles — gift Tung a sustainable Coachtopia handbag after seeing her feel overwhelmed by overconsumption, immense holiday wrapping waste and the dangers faced by the environment today. You can watch the clip now on YouTube. Coachtopia’s new film accompanies its colorful holiday campaign, which includes imagery focused on hope, sustainability and the power of Gen Z. One image finds Tung

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