Alice + Olivia’s Stacey Bendet Talks New Sleepwear Line, Big Feelings and the Brand’s Dedication to Mental Health

Alice + Olivia’s founder Stacey Bendet is branching out to a new venture; sleepwear and loungewear. Bendet, who serves as CEO, founder and creative director of the luxury women’s line teamed up with Andrew Rosen, a retail executive who co-founded Theory, to launch Big Feelings. Bendet attends the Big Feelings launch event in New York City on Nov. 2, 2023.Sansho Scott/BFA.com The new brand hosted a pop-up launch event in New York City on Thursday night before the store is open to the public over the next few months. Notable guests like Nicky Hilton Rothschild and Ava Phillipe attended the launch, which featured a DJ set, a photo booth, customizable sleep masks and more. Hilton, Phillippe and Bendet attend the Big Feelings launch event in New York City on Nov. 2, 2023.Sansho Scott/BFA.com Big Feelings pieces were also on display. The new line features colorful pajamas and lounge pieces like sweatshirts, sweatpants, boxer pajama sets and more. Block lettering can be seen on the vibrant pieces, which have a sporty feel to them. “I wanted to do something that gave back,” Bendet said. “That was a brand that was built with not just positivity but around supporting positive causes, and that was bringing awareness

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