Tech Tuesdays: Edited Adds New Interface + More News

Edited is making retail insights more personal. The global retail intelligence platform has launched MyEdited, which the company says is “drawing on the expertise of merchandisers, buyers and retail strategists from the world’s biggest brands.” The platform’s new feature has a Q&A interface and is designed to “quickly and efficiently supply retail professionals with key insights into their business performance powered by both internal and market data,” the company said in a statement. The company is calling it a game-changer. Doug Kofoid, CEO of Edited, said the company believes this new interface “will be a game-changer for retailers. Merchandisers, buyers and planners will no longer have to dig through multiple data sources to surface valuable insights. MyEdited will not only supply them with the right questions they should be asking, but also combine both their internal data and competitor market data in one simple dashboard.” The upgrade was created by a team at Edited led by its chief product officer, Brian Tomz, along with members of the firm’s advisory board, including executives from Puma, PVH and Coach New York. The company said MyEdited interface “answers some of the most common questions asked by [its] customer base, including, ‘Which products are price increase candidates?’ and,

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