Caleres Promotes Natelle Baddeley to Chief Design and Product Officer

Caleres has promoted Natelle Baddeley to become the footwear company’s first chief design and product officer. She will report to Caleres president and CEO Jay Schmidt. In this new role, the company said in a statement that Baddeley will now have creative oversight for the majority of the Caleres brand portfolio, including Naturalizer, Vionic, Dr. Scholl’s, Veronica Beard, Vince, Franco Sarto, Blowfish Malibu and LifeStride. She will be responsible for leading product strategy across design, merchandising, and innovation. She will also continue to “champion” Caleres’ sustainability efforts that aim to minimize the impact of manufacturing on the environment, the company said. Schmidt said in a statement on Monday that Baddeley is a “natural fit” for this role. “She has a proven track record of improving go-to-market strategy, shaping creativity, designing commercial best-sellers, and developing her team members’ talents,” the CEO said. “This newly created position demonstrates our strategic vision and commitment to placing design and product innovation at the forefront of everything we do as an organization to accelerate growth in our brands.” Baddeley joined Caleres in 2018 as SVP of design, merchandise, and product development strategy. Her career in footwear and accessories spans more than 30 years, including time as the SVP and

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