Adidas Files Trademark Opposition Regarding LIV Golf’s Striped Logo

Adidas is once again taking steps to protect its trademarks, this time taking aim at LIV Golf League. Last Monday, the German athletic company filed a notice of opposition with the U.S. Patent and Trademark related to LIV Golf’s trademark registration of its striped logo. In the notice, Adidas claims that the Saudi-backed golf league’s “L” branding “closely resembles” the company’s 3-Stripe trademarks. Adidas further alleges that LIV’s mark is “likely to cause confusion” with consumers and would “seriously injure Adidas’s reputation” if LIV’s registration is approved. “Additionally, registration of applicant’s [LIV’s] marks are likely to dilute the distinctiveness of the Adidas marks by eroding consumers’ exclusive identification with Adidas, and otherwise lessening the capacity of the Adidas marks to identify and distinguish the goods of Adidas,” the notice stated. FN has reached out to Adidas and LIV Golf for comment. LIV Golf’s “L” logo. Courtesy of LIV Golf While this move comes short of Adidas taking LIV Golf to court in a lawsuit regarding the marks, it does signal a continued push by the German company to protect its 3-Stripe legacy. In its latest legal battle involving the 3-Stripes, Adidas lost its bid to block Thom Browne from using his four-stripe logo and grosgrain ribbon. The

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