Western Boot Store CEO: Taylor Swift Concerts Did Not Impact Business

The Taylor Swift economy is in full swing this summer, boosting travel and spending in cities across America hosting the pop star’s colossal “Eras” tour. And while many fans are opting for cowboy boots and hats to don at the sold-out shows, one major Western boot retailer says it isn’t really seeing the impact on sales. “While she is an amazing performer, we actually don’t see massive swings in our business from Taylor Swift,” said Jim Conroy, CEO and president of Boot Barn in a call this week discussing the company’s latest earnings. Since the Eras tour kicked off, a certain style guide has permeated the Swiftie hive mind, such as sequined tops and folk-friendly dresses. This has led to a spike in sales of certain items according to CNN. But few items have become more ubiquitous than the white boot, often styled in a Western look. The Western boot is still showing up as a fall ’23 footwear trend, so its red hot moment this summer can gives designers and retailers the opportunity to double-down on the boot while it’s still hot. Fans attend Taylor Swift concert at MetLife Stadium on May 26, 2023, in East Rutherford, N.J. Getty

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