Why Melissa’s Possession Sandal Could Be the Key to Grendene’s Overall Sustainability Goals

Melissa and its parent company Grendene are doubling down on their sustainability efforts. In fact, the Brazilian footwear brand, which is entirely vegan, has unveiled plans to further invest in its sustainable practices across its product offering, especially its best-selling Possession sandal. Carlos Andre Carvalho, sustainability manager at Grendene, told FN in an interview that these plans include aiming to include more recycled, post-consumer materials and improve the percentage of biomaterials, such as rice and coconut waste, in its production across all of Melissa’s product range. “In 2022, we launched 32 new styles with sustainable production elements, even incorporating new materials like algae in the production of some,” Carvalho said. “Melissa has sent zero industrial waste to landfills since 2016 and reuse 100 percent of our water waste in our production cycle.” Melissa’s Possession sandal.Courtesy of Melissa As for the Possession sandal, which reached a pop culture high in the 1990s, Grendene has continued to evolve the style to meet its overall sustainability goals. In 2020, the label improved upon the style’s sustainable attributes by using 25 percent renewable materials and plant-based raw material, certified by the United States Department of Agriculture (USDA). Since then, Melissa has achieved its goal of producing the Possession sandal with

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