The Running Event and National Shoe Retailers Association’s Partnership Will ‘Open Doors Wider’ for Comfort Shoe Retailers

The Running Event (TRE) has already expanded its reach with by welcoming the outdoor market with its dedicated “Switchback” section and conference sessions in November 2022. Now, the running market trade show is focusing on comfort footwear retailers, and has entered into a partnership with the National Shoe Retailers Association (NSRA) to make further inroads. “We already get a lot of those independent comfort footwear stores to attend, but we want to open our doors even wider to them,” TRE executive director Christina Henderson told FN. “By partnering with the NSRA, we’re going to bring in some more relevant content for them, and we think it opens the door for more exhibitors to want to come in, more of those footwear brands that maybe haven’t found success in run specialty but they have in these independent comfort shoe stores.” The working relationship began last year when NSRA president Mark Denkler was a speaker for the “How-To Series for Owners & Managers: Maximizing the Value of your Enterprise” presentation, which took place during the event’s day dedicated to education and networking. Denkler believed more NSRA members should attend this event, and Henderson said she was confident there would be value to a partnership, which

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