Marketing Plays: REI Co-op Launches Multiyear Initiative to Ensure Everyone Has Immediate Access to Outdoor Spaces + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. July 13, 2023: REI Co-op has launched a multiyear initiative titled “Outside in 5” to ensure everyone in the U.S. has immediate access to outdoor spaces. This community-led initiative, according to the retailer, aims to address specific needs of communities and “supports local projects and national legislation in pursuit of REI’s goal of getting 100 million people outside in five minutes or less, no matter where they live.” To support this initiative, REI said it will put $5 from every co-op membership toward the REI Cooperative Action Fund to support organizations and projects “that will help everyone get ‘Outside in 5.'” REI launched “Outside in 5” on July 12 in Anacostia Park in Washington, D.C., a historically Black community that the retailer said has limited access to green space. Friends of Anacostia Park, alongside REI and the REI Cooperative Action Fund, are working “to reconnect the historically Black community of Anacostia to the national park in their own backyard.” On July 12, the retailer co-op joined Brenda Mallory, chair of the Council on Environmental Quality, as

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