Industry Moves: Target Names Lisa Roath as Chief Marketing Officer + More News

Who’s in, who’s out, who’s been promoted and hired — FN covers all the industry changes in one place. Know of an executive on the move? Tell us at web@footwearnews.com. July 12, 2023: Target Corporation has named Lisa Roath as its new EVP and chief marketing officer. In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations. She joins Target’s leadership team effective immediately and will report to Cara Sylvester, EVP and chief guest experience officer. “Lisa’s detailed understanding of the retail landscape, her experience leading teams to deliver strong business results and her deep knowledge of and empathy for our guests make her the ideal candidate to steward Target’s brand and grow our relationship with guests,” Sylvester said. A 17-year Target veteran, Roath most recently served as SVP of food and beverage merchandising. Before that, she held a variety of leadership roles across the company, including on its pricing and promotions and merchandising teams. “I’m honored to have the opportunity to lead this best-in-class team as we work together to fuel those connections with our guests, driving deeper loyalty and

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