Indian Sneaker Brand Flatheads Gets Acquired by Fashion Label Styched

All products and services featured are independently chosen by editors. However, Footwear News may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Startup sneaker brand Flatheads has officially been acquired by Styched, an online fashion site. According to Entrepreneur India, the acquisition of Flatheads — the online sneaker label that rose to fame after its co-founder, Ganesh Balakrishnan, appeared on “Shark Tank India” season two — marks Styched’s first entry into the footwear field. “The Flatheads-Styched deal gives new wings to our idea of creating unique footwear for the young Indian,” Balakrishnan told the website. “Styched has changed the operating model of creating and delivering fashion, and I’m very excited to see Flatheads taking the next leap together. Young Indians are just starting to flaunt their sneakers as a new fashion and lifestyle statement. The market is evolving, and it will be a unique journey for the category, different from other parts of the world. It will be fulfilling to see Flatheads being an integral part of the market creation and growth.” Flatheads’ Ellipsis sneakers.Courtesy of Flatheads Flatheads specializes in comfort-based sneakers, featuring plush foam soles with lightweight uppers in materials

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