Authentic Brands Beats Out Warner Bros. and Mattel in List of Largest Global Licensors

It’s the been year of Barbie everything. Since the first on-set photos emerged last summer of Margot Robbie and Ryan Gosling in their matching costumes for the “Barbie” movie, Mattel’s product teams have been in overdrive, inking collaborations with brands across the consumer landscape. There have been pink-hued collections with Zara, Kendra Scott and Fossil, as well as Vans, Crocs, Superga, Aldo and many more. But in a new report from License Global of the Top 20 Global Licensors, Mattel only holds the No. 8 spot, with 2022 annual retail sales of $8 billion when it comes to licensed products and experiences (according to estimates provided by the company). The top spot on the list belongs to The Walt Disney Co., with $61.7 billion in annual retail sales. The entertainment company’s power standing is unsurprising, given the scope of its holdings, which now include Disney, Pixar, Marvel, Lucasfilm, ESPN, 20th Century Studios and National Geographic. According to License Global, Disney showed the most substantial growth in 2022, with a $5.5 billion increase in retail sales from licensed consumer products from the prior year. And Mattel had the most significant growth over time, jumping from $2 billion in retail sales of licensed

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