Industry Moves: Puma Names Shirley Li as GM in China More News

Who’s in, who’s out, who’s been promoted and hired — FN covers all the industry changes in one place. Know of an executive on the move? Tell us at web@footwearnews.com. June 19, 2023: Puma has named Shirley Li as general manager in China. She joined Puma in early 2023 as commercial director and previously worked as VP of wholesale at Adidas. The promotion represent’s Puma’s committments to growing its business in China. David Lu, general manager of retail operations at Levi’s, will replace Shirley as commercial director. These changes are effective July 1. “I am very excited that we will open a new chapter for Puma China under the new leadership of Shirley,” said Arne Freundt, Puma CEO. June 16, 2023: Mark Goldston, general partner of Athletic Propulsion Labs (APL), has been named executive chairman of The Beachbody Company’s (BODi) board of directors. Mark, father to APL cofounders Adam and Ryan Goldston, served as the CMO of Reebok for a year in 1988, according to his LinkedIn profile. He also served as the president of L.A. Gear for an almost three-year stint ending in 1994. He was brought into the health and wellness company in part due to his experience in turnaround

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