Careismatic Brands Acquires Nike Veteran-Founded Bala Footwear

Medical apparel company Careismatic Brands, Inc. announced on Monday that it acquired Bala footwear, a shoe brand that targets nurses. With the deal, Bala joins Careismatic’s portfolio of medical apparel brands, which includes Cherokee Uniforms, Dickies Medical and Medelita, among others. “This acquisition marks a milestone in our journey to provide exceptional products that meet the needs of healthcare providers around the world,” said CEO of Careismatic Brands Girisha Chandraraj. “The entire Careismatic team is excited to introduce Bala footwear to our customers and deliver on our shared vision of improving the lives of people who care for others.” Former Nike employees Brian Lockard and John Eberle founded Bala Footwear in 2020. The brand offers comfortable, athletic footwear for healthcare professionals. The brand’s first shoe, the Twelves, hit the market in January 2021, its name a callout to the 12-hour shifts nurses typically work. The shoes currently come in six colorways and sell for $150 a pair. “Our mission at Bala Footwear is to make healthcare professionals feel like the most respected professionals in the world,” said Lockard in a statement. “Since launching our startup in 2020 we’ve served thousands of healthcare professionals by seeking partnerships with other organizations that share that mission. We

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