Primark Rolls Out New US Website Designed to Drive Traffic to Growing Roster of Stores

Primark is continuing its push into the U.S. market with a new and improved website. According to the Irish value retailer, the new site follows the successful launch of a similar version unveiled in the U.K. last year and features thousands of products across women’s, men’s and kids’ clothing, shoes and accessories, as well as beauty and home goods. While consumers can now browse Primark’s full assortment of value goods, they will still be unable to make purchases on the site like its previous version. Primark said in a statement that this move is “intentional” and a way to drive customers in-store. What shoppers can expect, however, is a new “virtual shop” designed to explore what awaits customers in-store. Primark said it added “enhanced navigation” and a new feature that allows customers to check stock availability and size in their local Primark store. Kevin Tulip, president of Primark US, said in a statement that the new site comes at a time when economic pressures are pushing more customers to look for value options. “Our ranges showcase our strong commitment to value, something we know matters more than ever to our customers right now, and our website will help us to shine a spotlight on the

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