Inside Rack Room Shoes New Concept Store Design

Rack Room Shoes has unveiled a new store concept. Located at the Mount Pleasant Towne Centre just outside of Charleston, S.C., the store was designed in collaboration with retail design group CallisonRTKL and integrates digital and service elements while reinforcing certain brand partnerships that are most relevant to the local community. According to Rack Room, the reimagined store offers designated areas for key categories like the Athletic Shop and Kids Club, which the retailer has added to other stores in recent years. The Athletic Shop showcases an extensive selection of performance running sneakers, while the Kids Club offers a kid-centric experience, complete with a wide selection of products, brands and assortments, Rack Room said. Inside Rack Room Shoes new concept shop at Mount Pleasant Towne Centre. CREDIT: Courtesy The retailer is also adding new service elements in the store including self-serve package lockers for in-store pickup and a state-of-the-art digital foot scanner for customer’s looking to find their shoe size. Rack Room also noted that the store will offer unique colors and prints from Reef, Hey Dude and Asics that are only available at the new location. Mark Lardie, president and CEO of Rack Room Shoes, said in a statement that he is “excited” to reintroduce customers

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