How to Become a Sneaker Influencer, Get Free Shoes and Get Paid

The world spends more time on the internet than ever before. Screen time has been off the charts, whether it’s toddlers watching a movie on their iPads or a teenager scrolling through their phone to ensure they are avoiding actual social interaction. This digital era also changed the way we make purchases, transforming e-commerce into a leading marketplace. However, one demographic has embraced e-commerce and social media more than others: millennials. The 30- and early 40-somethings found their way onto social media and began creating content like never before. TikTok was thrust to the forefront after previously being placed squarely in the back of our brains, if on our minds at all, and thought of merely as an app where people do silly dances. Social media has become a viable source for news and info at warp speed. That immediacy and the enormous amount of attention being paid to who is doing what and where has changed marketing and boosted influencers from a taboo pipe dream to a lucrative career choice. So what exactly is an influencer? In its most basic definition, the definition of influence is the capacity to affect the thoughts and behaviors of people, places or things. Therefore, an influencer

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