Retail Intel: Oakley Reopens Its Reimagined HQ Flagship Store + More News

FN rounds up all the store openings, closings and redesigns happening this month, from throughout the footwear industry. Send your retail news to web@footwearnews.com. April 26, 2023: Oakley has reopened the doors of one of the brand’s first retail stores based at its headquarters, Oakley One Icon in Foothill Ranch, Calif. The brand’s reimagined location showcases Oakley’s DNA through a museum of celebrated products that nod to monumental moments in the brand’s history. The reimagined store will also feature an extensive selection of best-selling eyewear such as Kato, Sutro, Holbrook as well as apparel, footwear, accessories and more. The flagship store at One Icon includes an all-new layout, updated lighting, and design features inspired by Oakley sport. Looking forward to the brand’s 50th anniversary in 2025, the new flagship is the first step in a new direction for the brand. “Understanding our past is crucial in inspiring our future. Oakley’s mysterious dystopian ‘90s aesthetic, while iconic, was born out of a survivalist mentality, something we now face daily,” said Brian Takumi, VP of soul & creative. “Our vision takes its first step with the reimagined flagship store at One Icon, a space that points to the metamodern ethos of individuality, inclusivity

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