Telfar Reveals Clothing Collection Live Pricing System Making Unisex More Accessible For Consumers

Telfar is making his latest line more accessible than ever thanks to a new dynamic pricing experiment. Founder and designer, Telfar Clemens revealed his latest unisex clothing collection, “Telfar Live Price,” while appearing on “CBS Mornings” today. When customers start shopping the new launch, they will find that prices aren’t fixed. Instead, there will be a dynamic pricing tool on the website that ensures the most popular, fastest-selling products are cheaper. How it works? The collection will be released at the whole sale price and the cost will rise every second until it reaches retail price. But whenever an item sells out, it will stay at the price forever. For example, Telfar’s cropped hoodie is priced at $70 and can go up to $280, but if it sells out quickly and stops at $90 that’s how much the price will be going forward. The whole experience is designed to flip the script on the fashion industry, where brands tend to charge more for popular items. The idea reinforces Clemens’ mission of making his products affordable, so that they can be accessible to everyone. “Basically, I want people to choose the price and the price will start at the lowest possible price. The customer is

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