Puma Goes Under the Sea With a New ‘SpongeBob SquarePants’ Collection

Puma is taking a deep dive for its latest co-branded collection — all the way to Bikini Bottom, in fact. The athletic brand has partnered with “SpongeBob SquarePants” and Paramount Consumer Products on a range of colorful adults and kids’ shoes and clothing in a new drop, launching on March 17. The collection includes a wide variety of themed Puma shoes based on SpongeBob’s most recognizable characters. Its Suede style includes a SpongeBob-like low-top silhouette with rounded toes and paneled uppers crafted with fuzzy yellow shearling and spotted paneling — mimicking the titular sponge’s own textures. A round SpongeBob charm and flat brown rubber soles finished the pair. Puma x SpongeBob Suede sneakers. CREDIT: Courtesy of Puma The brand’s Slipstream style is similarly modeled after SpongeBob, featuring paneled uppers in the same bright yellow hue as the Suede style — as well as white trim, a character charm and yellow counters printed with SpongeBob’s face. Ridged brown and white rubber outsoles finish the pair with a retro base, available in both adults and kids’ sizes. Puma x SpongeBob Slipstream sneakers. CREDIT: Courtesy of Puma Puma’s signature Future Rider sneaker is the final adult and children’s shoe style cast with yellow paneled SpongeBob-like uppers, complete with a circular

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