Marketing Plays: Vasque Urges People to ‘Log Out’ in a New Campaign + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. March 21, 2023: Vasque has unveiled its new brand purpose, ethos and tagline, which is featured in its fresh “Log Out” global brand campaign. According to Vasque, “Log Out” aims to inspire consumers to “disconnect to reconnect with themselves, each other and their full potential.” Vasque explained in a statement that it did a deep dive into the history of the brand during the pandemic, as well as “the evolving way people go outside” and “how future generations will go outside.” The result of this deep dive, Vasque said, is “a body of work that has morphed into the brand’s new tagline that embodies everything the brand brings to market — inspiring people to find reprieve from the stress of the everyday, every day — by disconnecting and going outside.” “Log Outside” messaging will appear will in every touchpoint with the brand, which includes a new social call-to-action urging people to forget their phones on purpose on hikes. What’s more, Vasque said it will accept time spent disconnected from technology outside as currency in exchange

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