Marketing Plays: K-Swiss is the Sponsor of the Inaugural Pickleball Slam + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. March 27, 2023: K-Swiss announced via today that it is the sponsor of the 2023 inaugural Pickleball Slam, which is scheduled for April 2 and will be held at the Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, Fla. It will air live on ESPN at 12 p.m. ET. With the sponsorship, K-Swiss said in a statement that it will provide all footwear and apparel for the Pickleball Slam and Amateur Pickleball Slam referee and ball handlers. The collection will also available for purchase on K-swiss.com. The tournament, created and produced by Horizon Sports & Experiences and InsideOut Sports & Entertainment, will feature tennis legends John McEnroe, Andre Agassi, Andy Roddick and Michael Chang, who are competing for a $1 million purse. Also, the Amateur Pickleball Slam Challenge will take place on March 31 and April 1, with top amateur teams of two competing for a $10,000 team prize. The winners will have the chance to compete against the tennis legends on April 1. March 21, 2023: Vasque has unveiled its new

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