Marketing Plays: Clarks Hosts Virtual Arcade for Decentraland’s Metaverse Fashion Week + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. March 31, 2023: For the 2023 Metaverse Fashion Week by Decentraland, held March 28-31, British footwear brand Clarks created an immersive entertainment hub, called the Clarks Arcade, that was part carnival and part rooftop nightclub. At the center of the arcade was the the Helter-Skel”TOR,” an amusement park replica of the iconic Somerset landmark in Glastonbury, England. It offered two gaming zones: The Wallabee Game Zone and Torhill Amusements, which pay homage to the brand’s famous products and heritage. Users also could participate in dance battles and enjoy opportunities to win unique wearables based on the iconic Clarks shoes. March 29, 2023: Vibram and UTMB World Series have announced a new global partnership that will extend across all 35 UTMB World Series events. With the partnership, according to a statement, Vibram will become the official soles technology supplier of the UTMB World Series for the 2023-2025 seasons. What’s more, a statement confirmed the Vibram Sole Factor Mobile Lab will be present at numerous UTMB World Series events, which will allow runners to re-sole their trail shoes with Vibram

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/VHxJnAq