Inside Kith’s Rapid Store Expansion — And What Makes the Williamsburg Flagship Stand Out

The Kith expansion continues. Not long after revealing a door in Miami’s Design District, the Ronnie Fieg-led retailer has opened its second Brooklyn, N.Y. destination with Kith Williamsburg. The store, located at 25 Kent Ave., opened on March 24. “I’ve been living in Williamsburg for the past seven years and my headquarters is there. When I’m in New York, 90% of my time is spent between my home and my office, so I wanted to step into a space that’s a little north of where the action always has been in Williamsburg, to help pioneer the northern part of Williamsburg that is very beautiful. That’s always been the intention for the brand, to pop in on a block that is a place where we can help create a vibe,” Fieg said. Inside, Kith will stock its in-house apparel, accessories and footwear for men, women and kids, as well as products from other top-tier brands. Also, the retailer’s Kith Treats cereal and ice cream bar is available to consumers as soon as they enter the store. The look of the Kith Treats area is executed with Rosa Aurora Stone and features a stainless-steel countertop and stools. Inside the new Kith Williamsburg flagship. CREDIT: Courtesy of Kith In

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