Keeping Pace with Retail’s Rapid Evolution

In this pandemic recovery period, retail is in a state of change, driven by shifting consumer demands, says Nikki Baird, vice president of strategy at Aptos. Baird also says there’s never been a more exciting time to be in retail. Sure, there are challenges, such as inflation and supply chain disruptions. But shoppers are embracing physical retail. They want to experience their favorite brands in person, and they want to discover new ones too. They also want to continue shopping online and on many different devices. Welcome to the challenges of an ever-evolving retail market. From a store technology perspective, these changes can be hard to navigate. Here, Baird discusses what’s driving these trends, what shoppers look for in a store experience, and how Aptos ONE POS empowers retailers to make their stores the center of a seamless, unified shopping journey. Fairchild Studio: How has consumer behavior changed? Are shoppers returning to stores?  Nikki Baird: Yes, our retail clients tell us consumers are definitely coming back to the store — and in force. Some of our clients are noting that store traffic doubled in 2022 over the prior year. Even though e-commerce has flattened off, we still see sustained interest in buy online, pickup in

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/KFYS0bg