Black History Month: Meet the Father-Son Duo Behind Athleisure Brand Thoroughly Crafted Goods

Thoroughly Crafted Goods (TCG) is a family affair. Dr. Kerry Cox and Kyle Cox, a Los Angeles-based father-son duo, acquired the men’s athleisure brand in 2018. Since then, they have been evolving the business — which focuses on comfort and craftsmanship. “It’s fun working with my dad. We get to speak freely in a way that we couldn’t if we were normal colleagues, and at the end of the day, we always end up in a good place, ” said Kyle, the CEO. The Black entrepreneurs split their duties according to their strengths. Kyle is the big-picture guy who uses his prior experience as a marketing strategist, Navy veteran and restauranteur to run the brand. “I’m also the janitor who runs board meetings and meets with investors. Basically, I do everything,” he said. Kerry, meanwhile is the Chairman of TCG. As a retired physician, he uses his attention to detail to oversee finances, pay bills and keep track of the numbers. Rounding out the duo is Robert Purvy, the chief product officer who heads up the product development side of the business. Legacy is important to this team. “It is important that we build generational wealth for the next generation. I have three boys and would love

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