Why Crocs Was One of 2022’s Fastest Growing Brands

Crocs was the second fastest growing brand this year across all U.S. adults, according to new data from Morning Consult. In the business intelligence company’s latest “Fastest Growing Brands” list, which measures growth in purchasing consideration over 2022, Crocs was also a fast-growing brand for each generation except for Gen Z — and that’s just because the shoes are already so popular with young adults, Morning Consult said. Morning Consult’s Fastest Growing Brands rankings are determined by measuring growth in the share of consumers who said they would consider purchasing from a brand over the course of the year. Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the foundation of this report. “Crocs won out on multigenerational growth in purchasing consideration by speaking to brand fans’ uniqueness and creativity,” Claire Tassin, retail and e-commerce analyst at Morning Consult, wrote in the report. “It offers customization options via Jibbitz charms, and opportunities for self-expression via brand and celebrity collaborations. This is reflected in Crocs’ consumer base: Those who say they pride themselves on their creativity tend to show higher purchasing consideration for the Colorado-based footwear brand.” Tassin noted that Crocs’ leaders attribute the company’s success to a

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