Cheez-It’s Apparel Collection Is the ‘Cheesiest’ Choice for Bowl Season

It’s Cheez-It Bowl season and the snacks brand has the perfect apparel for game day inspired by the world’s cheesiest cracker. The Bowl season is in full swing, with the most recent match taking place in San Antonio, Texas on Dec. 29. The Valero Alamo bowl saw the Washington Huskies come out on top against the Texas Longhorns in a 27 to 20 victory. The game followed up the Cheez-It Bowl in Orlando, Fla. on the same day against Florida State Seminoles and Oklahoma Sooners with a win for the Seminoles. The college football playoff national championship will round out bowl season and will take place at the SoFi Stadium in Inglewood, Calif. on Jan. 9, 2023. Cheez-It is making sure its fans feel their “cheeziest” thanks to a merch collection released in Aug. of 2021 perfect for cheering on your favorite football team, including a pair of cotton socks that are “soft, like a nice slice of brie.” Aiming at elevating your shoe game, the pair comes in a bright red, to match the box the crackers, and is speckled with motifs of the bright orange cheese snack mirroring the look of an argyle pattern.   Cheez-It Sweater CREDIT: Cheez-It Along with the whimsical socks, the Cheez-It

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