Marketing Plays: Reebok and Brazilian Soccer Club Botafogo Enter Long-Term Strategic Partnership + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. Nov. 4, 2022: Reebok and Brazilian soccer club Botafogo have announced the signing of a long-term strategic partnership, making the heritage athletic brand the apparel sponsor for the club. The move marks Reebok’s return to Brazilian football. The sponsorship, Reebok said in a statement, will cover the club’s men’s and women’s professional football teams, as well as its youth division. The products, according to Reebok, will be available for consumers via the club’s direct channels, as well as its direct-to-consumer channels and both in store and online via multibrand sports stores throughout Brazil. Reebok said Botafogo and the Reebok Design Group worked together to design the collection, which will be available for purchase at the kickoff of the Brazilian Championship – Serie A. Nov. 1, 2022: Kate Spade New York has launched its campaign for the 2022 holiday season. Celebrating the magic of New York City during winter holidays, the campaign features the brand’s signature chic eclecticism through handbags, cocktail dresses, suiting and knitwear cast in a range of glamorous jewel tones, with embellishments ranging from

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