L.A. Retailer Fred Segal Brings a Taste of California to NYC’s SoHo

Fred Segal has landed in New York City. The celeb-favorite Los Angeles-based specialty store has opened a 1,600-square-foot pop-up shop at 252 Lafayette Street, in the heart of Manhattan’s SoHo neighborhood. Fred Segal’s NYC pop-up marks the retailer’s first standalone footprint for its freshly launched private label collection, Neighborhoods. Built on a foundation of heritage, inclusivity, and love, the retailer said Neighborhoods draws inspiration from the “unique tapestry” of vibrant communities and different cultures. Developed by designer Alfredo Settimio with ultra-soft fabrics, the line offers an intentionally oversized fit in celebration of body diversity and without gender in mind. Settimio took on the Fred Segal logo revamping the iconic stamp for a fresh take while preserving the brand’s legacy. “We believe New York and Los Angeles share a similar mindset in seeking comfort, quality, and an elevated experience with the brands they shop,” Jeff Lotman, CEO of Fred Segal and Global Icons, said in a statement. “That is why New York felt like a natural home for this collection, we share the same philosophies when it comes to shopping.” The Fred Segal Neighborhoods pop-up is slated to run through the holiday season and functions as the first foray into a larger strategic expansion with retail

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