Kith Founder Ronnie Fieg Has Been Named Creative Director of the New York Knicks

Ronnie Fieg has a new title on his resume. The Kith founder and CEO has been named the first-ever creative director for the New York Knicks. In a statement released today, Fieg — a Queens, NY native and lifelong Knicks fan — will be tasked with “building a community around an international brand” in this new role, and will also develop an in-house line of products and oversee the creative around the team.  Fieg and the Kith brand have a strong history with the Knicks. In 2020, the first collaborative apparel collection between the imprint and the team dropped in 2020, a year that also saw the release of the the Knicks’ City Edition uniform that was designed by Fieg and Kith. In 2021, Kith and the Knicks would partner yet again, which included a new City Edition uniform, a newly designed court at Madison Square Garden (MSG) and a refurbished playground court in Queens. “The opportunity came about a few seasons into designing the City Edition uniforms and the growing relationship between myself and their marketing team. I think they saw the passion I have for the team and wanted to evolve what we’ve been doing with Kith into something more,” Fieg

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