GOAT introduced its new auctions technology during this year’s Black Friday event, offering up some of the rarest sneakers on the market. Through this new platform, community members can explore rare pieces and learn more about the items before bidding. Each lot includes an editorial story and a human voiceover that shares the history and importance of the products being offered. In addition, each lot is showcased in 3D imagery, so community members can view the products in full detail before placing a bid, GOAT said. “Through our Black Friday event, we aim to expose our community to different styles and enable them to travel through moments in time to better understand and connect with the products and designers being featured,” Eddy Lu, co-founder and CEO of GOAT Group, said in a statement. “What makes GOAT unique is our storytelling. This year, we’re excited to introduce Auctions to continue elevating our product stories, better connect with our community and provide a memorable experience for all.” Among the items up for auction are the Dior Jordan 1 High and Low from the pre-fall and fall 2020 Dior Men’s collection. Considered the rarest Dior x Air Jordan 1s ever auctioned, both pairs are pre-production and
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