Cher Brings Superstar Energy to Balmain’s New Blaze Handbag Campaign

Balmain’s newest handbag has a superstar partner: none other than Cher. The Grammy Award-winning icon has teamed up with the French luxury brand to debut its newest handbag: the Blaze. In a new campaign video and imagery, Cher takes center stage in a sleek leather jumpsuit — the very same attire she wore on the runway while closing Balmain’s spring 2023 show during Paris Fashion Week. Her ensemble, as previously seen, features glossy bodycon arms and legs rounded shoulder accents and molded paneling. Though her handbag changes twice — photos find her carrying both the black and white leather versions of the Blaze — Cher’s footwear remains the same: a set of gleaming black patent leather boots with rounded toes and a chunky platform base. Set against swirling lights, the imagery instantly channels the futurism of “Tron” with the modernity of Balmain’s viral collections. Cher stars in Balmain’s first Blaze handbag campaign. CREDIT: Courtesy of Balmain Casting Cher in the campaign was a no-brainer for creative director Olivier Rousteing, given the musical icon’s trailblazing legacy across numerous genres of music and film. “She’s been a daring pioneer for six decades, never slowing down and always pulling us along with her, as she marches forward,” Rousteing

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