Marketing Plays: Pīferi Showcases Fall Styles Alongside a Vintage Lamborghini in Latest Campaign + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. Oct. 31, 2022: Pīferi has released its fall/winter 2022 campaign. The new campaign from the luxury footwear brand stars model Chiara Sampaio wearing some of the seasonal hero styles like Fade, Love Me Knot, Eagle, and the Raven boots. Sampaio is seen throughout the campaign in a vintage 1987 Lamborghini Countach. “Shoes, like cars, are beautiful 3D objects; they both have a sharp front, dynamic angles, and a power source; for cars, the engine for shoes, the heel,” the brand said in a statement. The newest collection from Pīferi is now available at Bergdorf Goodman, Neiman Marcus, Nordstrom and Piferi.com. CREDIT: Courtesy of Pīferi Oct. 27, 2022: Duke + Dexter has released its autumn/winter campaign. Titled “Right to Roam,” the brand tests out its newest collection outside in the elements in Scotland. “This winter, we took human instinct and removed all figurative boundaries, welcomed some of the brand’s closest friends, laced AW22’s footwear collection on-foot and hightailed it up to the picturesque Scottish Highlands for four days of hiking, exploring and open water swimming,” the company said

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