Zappos Is Changing the Way Workers from Delta, Amazon & Other Fortune 500 Companies Buy Safety Gear

For over two decades, Zappos has been a go-to online destination for shoppers to find fashion sandals, boots and sneakers. But in the past few years it has been quietly cultivating a different customer set through its Zappos at Work (ZAW) program. Launched in 2018, ZAW is a business-to-business platform that partners with major corporations to help their employees shop workwear from brands that meets their unique requirements. It now has over 50 enterprise clients, such as Delta Airlines and Amazon, and participating safety footwear brands include Carhartt, Merrell, Timberland Pro, Reebok Work, Rocky, Keen Utility, Skechers and dozens more. According to Zappos, the program has seen 135% compound annual growth since its launch four years ago and added over a million new customers to the site. “What we’ve been doing is taking our world-class customer service and value proposition — and all of our great brands at Zappos — and bringing that B2C experience to the B2B world,” said Crysti Howser, Zappos’ director of business development, who oversees the ZAW platform. Michael Greenberg, president of Skechers, told FN that ZAW is a growing channel for his company. “[It] connects us directly with consumers who are already comfortable shopping on Zappos and familiar with

Follow Footwear News on Twitter or become a fan on Facebook.

from Footwear NewsFootwear News https://ift.tt/D0H3tMK