Yes, Gen Z Really Loves Dollar Tree, Walmart and Target, According to Research

Amazon, Walmart and Target have more in common than just being among the top retailers across the U.S. — they’re also currently among Gen Z’s favorite brands. That’s according to new data from Morning Consult, which gathered data via surveys conducted between May 1 and Aug. 21, 2022. According to the report, Amazon, Walmart and Target ranked fourth, sixth and seventh, respectively, on the list of Gen Z’s favorite brands, beating out companies like Nike, Oreo, Dollar Tree and Apple. All three retailers were noted as favorable among other generation groups, though they ranked slightly higher when ranked by Gen Z. Youtube was the top ranked favorite among Gen Z adults, followed by Google and Netflix. When compared to millennials’ preferences, Discord, TikTok, Crocs, Snapchat and Shein all had the highest gaps in favorability points with regard to Gen Z preferences. That is, Gen Z appeared to rank these brands much higher than their millennial counterparts. For example, 59.69% of Gen Z adults have a favorable opinion of Crocs, which represents 13.38 percentage points higher than millennials who have the same opinion (46.30%). Among Gen Z men, the most popular brand was Youtube, followed by Gatorade, Playstation, Google and Walmart. Among Gen Z women, Youtube,

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