Marketing Plays: Boohoo Taps Kourtney Kardashian Barker as Ambassador, Chlöe Bailey Stars in Saks’ Fall Campaign + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to web@footwearnews.com. Sept. 6, 2022: Boohoo has tapped Kourtney Kardashian Barker as its newest ambassador with a focus on sustainability. As part of the deal, the duo will release two capsule collections. Launching this month, the year-long project started with design meetings, where Kardashian Barker posed questions about the possibility of using the partnership to discuss the challenges of sustainability in fashion and help people make more informed choices. As the design team worked with Kardashian Barker to develop the first 46-piece capsule collection, discussions with global industry experts began, and Kardashian Barker worked to gain a better understanding of the challenges the fashion industry faces in this space. The entire journey has been captured as part of a social content series and gives a first-hand account of the experts they met on and off camera, the conversations they had, what they discovered and how this continues to inform the project and the Boohoo brand into the future. The first limited edition 46-piece capsule includes Boohoo’s first foray into vintage, with two key styles custom sourced exclusively

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