For his debut collection at Salvatore Ferragamo, creative director Maxmilian Davis tapped into one of the brand’s most enduring inspirations: Hollywood. More specifically, the 27-year-old rising star, who was tapped to take the reins of the heritage label in March, zeroed in on one of Mr. Ferragamo’s most iconic designs — the red crystal ‘Marilyn’ pumps the founder designed for Marilyn Monroe in 1959. “I wanted to pay tribute to Salvatore’s start by bringing in the culture of Hollywood – but new Hollywood,” the designer wrote in his show notes. Red was one of the primary colors in Davis’ collection, which was shown at Milan Fashion Week on Saturday — on a runway of red sand at the palace of the former Archbishop’s Seminary of Milan that will soon be converted into a Ferragamo hotel and shopping complex. Models walk the runway during the finale of the spring ’23 Ferragamo show. CREDIT: Getty Images Ahead of the show, Ferragamo seemed eager to touts its new identity, earlier this week scrapping the old logo (and the founder’s first name) in place of a sleeker serif font. “History is an immense treasure for a house that owns it,” CEO and general manager Marco Gobbetti told WWD. “The new Ferragamo logotype
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