Macy’s Launches Digital Marketplace, Further Expanding E-Commerce Potential

Macy’s has officially launched its new digital marketplace. First announced in November, the new digital marketplace on macys.com, offers customers a curated assortment of new brands, merchandise categories and products from third-party merchants and brand partners. According to the New York-based department store chain, its new digital marketplace gives customers easy access to more than 20 product categories and 400 new brands. Some of these brands include L’Occitane, LG, Samsung and Teaspressa. Macy’s said that it partnered with marketplace technology company Mirakl to create the platform, which provides third-party sellers the ability to integrate their products into Macy’s e-commerce architecture. “After a year of intense work creating an exceptional experience for customers and sellers, we are thrilled to launch a curated marketplace on macys.com, expanding our digital assortment to new categories, brands and products that our customers will love,” Matt Baer, chief digital and customer officer at Macy’s, Inc., said in a statement. “Seamlessly integrated into Macy’s digital shopping experience, marketplace gives our customers access to an array of expertly curated products — from apparel and beauty to home improvement, toys, pet products and more.” The move mark’s Macy’s next step in expanding its already growing digital business. In a call with investors in

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