Kourtney Kardashian Will Launch Sustainable Boohoo Collections As New Brand Ambassador at NYFW

Kourtney Kardashian is the newest ambassador for British fast fashion brand Boohoo — and is taking the label with her to New York Fashion Week. The “Kardashians” star has been tapped to work with the brand on launching their two upcoming sustainable capsule collections, which focuses on approaching challenges regarding sustainability and helping others make eco-friendly shopping decisions. The first edgy 45-piece collection, as seen in the accompanying campaign, includes dresses, coats, separates and athleisure, along with boots, heeled sandals and wedges retailing from $6-$100. Kourtney Kardashian stars in the Kourtney Kardashian x Boohoo Fall 2022 campaign. CREDIT: Daniella Midenge/Courtesy of Boohoo In accordance with Kardashian’s edgy personal style, the line features a palette of black, red, white and pastel pink, complete with elements like leather, latex, reptilian embossments and tattoo prints. “When Boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet. Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line,” Kardashian said in a statement. “It’s been an enlightening experience speaking directly with industry experts. I’m grateful for the opportunity to use my platform to drive conversations that lead

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