Kourtney Kardashian Talks Sustainability & Going Viral at Boohoo NYFW Show

Kourtney Kardashian’s Boohoo collaboration has been one of the leading topics in the fashion industry this week, as the star’s line with the British fast fashion retailer has made headlines on every aspect from its connection to Kardashian’s personal style to its sustainability efforts. On Tuesday night, the duo launched a see-now-buy-now runway show during New York Fashion Week, emphasizing these aspects during the start of fashion’s busiest month. Prior to the show, guests arrived in groups at the High Line. As the lights dimmed red, the front row eagerly awaited the start of the show — including restauranteur Jonathan Cheban, known as “Food God.” The longtime “Kardashians” star emphasized excitement for the show from its diverse attendees, a “real vibe” that he credited to Boohoo’s wide audience reach. “Sometimes these shows that are not super, super-high fashion bring really cool people that are really colorful and really fun and really creative [together],” Cheban said. “I think that these shows have become a place where people really get dressed up — even more than just fashion people at really high, high-end shows, where they’re just all-black and nobody moves.” Kourtney Kardashian and Travis Barker attend the Boohoo by Kourtney Kardashian Barker fashion show during

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