Inside P448’s New Formula 1 Collab With Red Bull-Owned Scuderia AlphaTauri

Italian footwear brand P448 has inked a new partnership deal with Red Bull-owned Formula 1 team Scuderia AlphaTauri. Under the terms of the collaboration, P448 has created the “official team travel shoe” for AlphaTauri’s entire crew, team and drivers. Designed along with the Italian racing team, P448’s “John” sneaker style was chosen for the collab and features a black heel tab finished with an Italian flag detail and grey laces. Made in Italy, the sneaker is also notably produced with recycled leather, recycled cotton laces and recycled midsole, tread and outsole. Scuderia AlphaTauri drivers Pierre Gasley and Yuki Tsunoda. CREDIT: GABRIELE PASCERI “For us as a brand, this partnership is an honor because Formula 1 is such a legendary part of life in the region of Italy our companies are both headquartered,” Wayne Kulkin, founder and executive chairperson of P448’s parent company StreetTrend, told FN on a Zoom call on Wednesday. Kulkin added that P448 has made less than 50 pairs that were made available to the public. Since then, the collab has sold out online, and the brand released a second drop. “We look forward to future drops soon,” Kulkin said. To mark the occasion and the official launch of the collaboration, P448 is hosting a

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