Eddie Bauer Names VF Corp. Alum Tim Bantle as CEO

Sparc Group, a lifestyle brand operating company in partnership with Authentic Brands Group and Simon Property Group, has named Tim Bantle as the CEO of its Eddie Bauer brand. In his new role, Sparc said that Bantle will “chart the next phase” of Eddie Bauer’s growth journey. He will report to Marc Miller, CEO of Sparc Group, and will be based in Seattle. As for the brand’s next phase, Sparc said that Bantle will aim to “amplify the brand’s ethos and mission” for broader audiences and reinforce its commitment to achieving its sustainability goals by connecting Eddie Bauer’s people, purpose and business priorities across digital and traditional channels. “I admire Eddie Bauer for its unwavering commitment to making the outdoors accessible to all through excellent product and authentic storytelling,” Bantle said in a statement. “The team has done an incredible job driving global momentum for Eddie Bauer, and I am looking forward to working closely with them to introduce new audiences to the brand and broader outdoor lifestyle.” Bantle joins the American heritage outdoor brand from VF Corp., where he led the company’s local Canadian outdoor and action sports platform as GM of VF Canada. Prior to VF Canada, Bantle held leadership positions at

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