Ferragamo Looks to Bolster Digital Business With New Farfetch Partnership

Salvatore Ferragamo is working to further its digital capabilities with a new global strategic partnership with Farfetch. According to a press release, the new partnership will involve leveraging Farfetch’s global audience reach to strengthen Ferragamo’s presence on the shopping platform’s marketplace. Fafetch stated that it will also help the Italian luxury brand deliver engaging digital experiences for a younger and global audience with the help of its media solutions division. “Ferragamo has a wonderful heritage of creativity and craftsmanship and I am hugely excited about the opportunity to take it to a unique new audience globally,” José Neves, founder, chairman and CEO of Farfetch, said in a statement. “Ferragamo’s outstanding product and creativity, coupled with our marketing capabilities and innovative digital experiences will captivate that audience while our media and technology platform capabilities power Ferragamo’s digital ecosystem.” Salvatore Ferragamo CEO Marco Gobbetti added: “Farfetch is the leading digital platform in luxury fashion and represents the ideal partner to further boost Ferragamo’s omnichannel innovation, fueling our plans to reach new, younger audiences and accelerate our growth.” José Neves and Marco Gobbetti CREDIT: Courtesy of Farfetch This new move by Gobbetti comes months after he laid out an ambitious plan that sees Ferragamo aiming to double revenues in

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