The Story Behind the 100-Year History of Fila, Its Future & More You Didn’t Know

European fashion has often been a starting point for worldwide trends. When the name Fila is mentioned, a litany of memories come to mind. Depending on the culture you have the most experience with, when you were born, and where you grew up, your recollection of Fila is probably vastly different from someone whose demographics do not match yours. The brand’s origins story and more than 100 year history is a testament to the flexibility and greatness of what Fila was and is. Fila Grant Hill 2. CREDIT: Courtesy of Fila The Beginning In 1911, two brothers from the small town of Biella that rests in the foot of the Italian Alps set forth on a dream to create a space for themselves in the industry. Ettore and Gianservo Fila originally opened their own textile shop to provide sewing materials and fabrics to the townspeople. After 10 years of being a textile supplier, the brothers had built enough experience and networking to take the next step. That step took them from providing materials to teaming with Maglificio Biellese to begin creating their own pieces that included fine sweatshirts, scarves, and jumpers. No stranger to the grind, the brothers built a reputation for durable, stylish, high-fashion clothing.

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