Model Pritika Swarup Opens Up About Starting Her Beauty Brand, Philanthropy & Her Go-To Summer Shoes

Model and entrepreneur Pritika Swarup is having a busy summer. From walking the red carpet at the Cannes Film Festival to visiting Peru on a mission trip with Operation Smile, Swarup is now headed to the Hamptons in New York to host a party with Manolo Blahnik in collaboration with her beauty brand, Prakti. No day is the same for the multi-hyphenate, who recently graduated from Columbia University and is currently running her skincare company in between modeling. She prefers it that way, she said. View this post on Instagram A post shared by Pritika Swarup (@pritikaswarup) Ahead of the event today, FN caught up with Swarup to talk about her business, philanthropy and summer essentials. You’re coming up on your one-year anniversary with Prakti Beauty, how has the journey been so far? “We launched in September, but it took two years to get off the ground. I went to India, I spoke to hundreds of women there about their desires, their beauty ideals and really figure out why Indian beauty hasn’t been able to reach a global scale. I realized there was a big white space in the market between these super traditional Ayurvedic Indian brands that only appeal to an Indian audience

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