Kohl’s to Introduce New ‘Discovery’ Shops Featuring Emerging & Diverse-Owned Brands in 600 of Its Stores

Kohl’s is making some changes to its stores as it gears up for back-to-school season. On Monday, the Menomonee Falls, Wis.-based retailer unveiled “Discovery @ Kohl’s,” a new shopping experience that curates “new and seasonally relevant brands” throughout the store. According to the company, Discover @ Kohl’s will feature dozens of emerging, established and diverse-owned brands that are new to its stores. The experience will be rolled out across 600 Kohl’s locations as well as Kohls.com. According to the company, the first Discover @ Kohl’s experience features a designated back-to-school area that highlights brands that incorporate a give-back purpose, as well as a women-founded activewear brand. This new launch also gives the retailer an opportunity to introduce over 30 new diverse and women-owned brands this year. “The experience is not only designed to inspire, intrigue and bring a new sense of exploration to Kohl’s, but it also contributes to our overarching efforts to modernize, transform and elevate our store and online experience for our customers,” Ron Murray, Kohl’s interim chief merchandising officer, said in a statement. “Discover @ Kohl’s has also given us the opportunity to partner with truly unique and emerging brands that are hard to find anywhere else, and brands customers will

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